St. Kitts Tourism Authority Celebrates an Exciting Start of 2024

Basseterre, St. Kitts (February 29, 2024) – At the beginning of 2024, the St. Kitts Tourism Authority achieved notable success through special recognitions and accolades, a New York Fashion Week activation, increased airlift, winter promotions, broadcast segments, and coverage by top-tier media.

St. Kitts continues to be recognized as a premier destination, being named as one of the Best Caribbean Islands to Visit in 2024 by The Knot, Caribbean Journal, and Condé Nast Traveler, and one of the 10 Best Places to Visit in April 2024 by AFAR. The start of the year also brought quality media coverage from outlets such as Lonely Planet, highlighting the top 15 things to do in St. Kitts and Travel Weekly, which featured Caribelle Batik as a must-see location.

“We are thrilled with the ongoing success that St. Kitts has received over the past year,” said Ellison “Tommy” Thompson, CEO of The St. Kitts Tourism Authority. “Our new campaigns and promotions will help keep the momentum going throughout 2024 and beyond. We look forward to increasing awareness, sharing the beauty of the island, and providing a memorable travel experience to those visiting St. Kitts.”

Ahead of the 31^st Annual World Travel Awards, St. Kitts has been selected as a nominee in categories including Caribbean’s Leading Adventure Tourism Destination 2024, Caribbean’s Leading Cultural Destination 2024, Caribbean’s Leading Dive Destination 2024, and Caribbean’s Leading Tourist Board 2024.

Recently, the St. Kitts Tourism Authority unveiled their latest “Venture Deeper” out-of-home brand activation, which is being displayed on taxis in New York City until 22 February. The taxi campaign’s initial phase coincided with New York Fashion Week. The branded “Venture Deeper” taxis can be found in high-traffic areas in the city, such as the Dumbo Loop, FIDI, Tribeca, SoHo, Lower Manhattan, and the Upper East Side. The initiative follows Minister of Tourism Marsha Henderson's appearance on PIX11's New York Living, where she showcased the island’s new flight routes from the New York City area, winter promotions, and the Kittitian RumMaster program.

To further amplify destination awareness in the New York City Metro Area, St. Kitts made significant expansions in its airlift capacity, increasing accessibility and connectivity. In November 2023, St. Kitts announced its partnership with JetBlue, which is now the first year-round non-stop flight that offers service to the island three times weekly. Additionally, non-stop American Airlines flights to St. Kitts depart from New York (JFK) each Saturday until 31 August 2024. Non-stop United flights from Newark (EWR) to St. Kitts also depart each Saturday until 17 August 2024.

The St. Kitts Tourism Authority is preparing for the upcoming Nevis to St. Kitts Cross Channel Swim scheduled for 6 April. Participants will compete in the 2.5-mile open water swim from Nevis to St. Kitts. Additionally, the Tourism Authority is finalizing the ‘Summer of Fun’ 2024 lineup, featuring events such as Restaurant Week, The St. Kitts Music Festival, Grillfest, and more.

The tourism authority is currently holding a “Wonders of Winter” promotion, where guests who book their upcoming travel by 11 April can enjoy up to 2 nights free at participating hotels. For more information on participating hotels, visit Wonders of Winter.

To learn more about news and upcoming events on the island, please visit our website.  

About St. Kitts   

St. Kitts is the larger of two islands that make up the Federation of St. Kitts and Nevis.  Eighteen miles of green mountain ranges stretch from Mount Liamuiga in the north to the southern peninsula—each end, an entirely different and equally fulfilling experience.  The island's serendipitous location between the Atlantic Ocean and the Caribbean Sea gives its coast distinctively varied hues.  Our beaches range from golden tones to salt-and-pepper and alluring black volcanic sand.  Venture Deeper into the magic of St. Kitts and discover what the destination holds while simultaneously venturing introspectively into a journey of self-discovery.  Peel back the many layers of our beautiful island to discover the culture, history, adventure, and culinary delights around every corner.      

 *If you are travelling to St. Kitts, it is required that you complete the online Immigration and Customs ED Form before arrival.  Upon completion, you will receive a receipt with a QR code that you must present upon arrival in St. Kitts.  Your QR code can be printed out or scanned directly from your phone.  For more information about St. Kitts, visit visitstkitts.com.